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A luxurious range of high quality cosmetics, largely based on 100% natural argan oil
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The exploitation of all products obtained from the tree (bark, foliage, wood, etc.), the oil extracted from its fruits and the products derived from it, contribute in an exemplary manner to sustainable development and enhance the role of women in this.

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The initiative taken by the women to organise themselves into cooperatives, associations and economic interest groups is part of recent efforts made by the communities to perpetuate the practice of the argan culture and to adapt to the conditions of modern society.

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Direct learning from older women who are bearers of this knowledge is an effective and the only way of becoming an argan woman.

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A community of more than one million "argan women" (arganières). 

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