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A luxurious range of high quality cosmetics, largely based on 100% natural argan oil
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The initiative taken by the women to organise themselves into cooperatives, associations and economic interest groups is part of recent efforts made by the communities to perpetuate the practice of the argan culture and to adapt to the conditions of modern society.

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The expression, "argan ma wr iga?" - "argan, what isn't it?", means that the argan's benefits are so numerous that it is futile to try to list them.

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A community of more than one million "argan women" (arganières). 

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