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A luxurious range of high quality cosmetics, largely based on 100% natural argan oil
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The transmission of traditional know-how specific to the extraction of the Argan oil and its multiple uses is systematically ensured by the women, who teach their daughters to skilfully handle the different tools used and the different processes from a young age.  

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The initiative taken by the women to organise themselves into cooperatives, associations and economic interest groups is part of recent efforts made by the communities to perpetuate the practice of the argan culture and to adapt to the conditions of modern society.

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The expression, "argan ma wr iga?" - "argan, what isn't it?", means that the argan's benefits are so numerous that it is futile to try to list them.

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